Squarespace SEO in the Age of AI: What Actually Works Now
AI isn’t a trend anymore. It’s the new search engine landscape. And for small businesses on Squarespace, now is the time to take advantage.
While some marketers are panicking about “AI Overviews” and disappearing clicks, here’s the truth:
The businesses who stay human, specific, and strategic will win. And Squarespace sites are uniquely positioned to do this well.
Here are four practical ways to optimize your Squarespace website for SEO in the age of AI — without becoming a full-time data scientist.
1. Lead With Real Experience — AI Can’t Fake It
Google has doubled down on E-E-A-T: Experience, Expertise, Authoritativeness, and Trust.
AI can rewrite general answers all day long…
But AI cannot:
Recreate a client win
Show behind-the-scenes photos
Share a personal story
Walk through your specific process
Explain a lesson you learned the hard way
You can.
Do this on Squarespace:
Add a “real story” section to your service pages
Add photos of YOU instead of stock photos
Include short case studies (3 sentences is enough)
Add an “author bio” to your blog posts
Write in first person when it feels appropriate
AI wants to cite humans. Make it easy for them to choose you.
2. Turn Your Site Into a Structured Snack for Robots and Readers
Think of AI like a picky eater:
It wants structured, labeled, scannable content.
Squarespace makes this easier than most platforms.
Do this on your site:
Use simple, descriptive headings
Add FAQ blocks to key pages
Use jump-link tables of contents on long posts
Add Article or FAQ schema using a Code Block or SEO Space
Keep each page focused on one core topic
Structured content helps humans skim…
and helps AI understand, reference, and recommend your site.
3. Target the Ultra-Specific Questions Nobody Is Answering (Yet)
AI overviews are swallowing broad keywords like “how to start therapy.”
But ultra-specific searches (the ones your ideal clients actually type) still need human-created answers.
Example:
Instead of writing about “EMDR therapy,” write blogs about:
Does EMDR help with nightmares?
EMDR vs CBT for trauma
What to expect after your first EMDR session
Do this:
Use Ubersuggest or AnswerThePublic to find long-tail phrases
Write 300–500 word “micro posts” answering one question each
Link those posts back to your main service pages
These become SEO building blocks that AI loves to pull from.
4. Engagement Still Matters… Design for Humans First
Even with AI overviews taking clicks, Google still measures:
How long people stay
How far they scroll
Whether they click deeper into your site
So if someone lands on your page (from Google or AI), it needs to hold them.
On Squarespace, you can improve engagement by:
Breaking text with pull quotes
Embedding Loom videos
Adding quick polls or Q&A sections
Using Summary Blocks to pull people deeper
Adding graphics or simple illustrations
Happy readers → stronger signals → higher rankings.
The Bottom Line: AI Rewards Helpful Humans
You don’t need hacks, loopholes, or complicated tools.
You need:
Real experiences
Clear structure
Useful specificity
Human-centered design
Squarespace already gives you the technical foundation… the rest is strategy.
And if you want expert eyes on your website, or help implementing a Squarespace SEO plan that fits the AI era, The Mindful Agency can help you stay visible without the overwhelm.
